At Pari Embroidery, our vision is to transform the rich heritage of Indian hand-embroidery into a global benchmark for quality, creativity, and ethical luxury. Founded and headquartered in Bengaluru, we stand at the confluence of tradition and innovation, dedicated to craftsmanship that both honors our roots and embraces the future5.

Celebrating Craftsmanship
We believe authentic embroidery is an art form—one that tells stories of generations, communities, and cultures. Our vision is to preserve and promote the timeless techniques of Indian hand-embroidery, making them relevant and desirable for today’s discerning clientele. By blending vintage artistry with modern design sensibilities, we strive to create pieces that are not only beautiful but also meaningful. From delicate zari to intricate aari and zardozi work, our artisans breathe life into each creation, ensuring every motif resonates with tradition and originality.

Empowering Artisans
Central to our vision is the empowerment of the artisans whose hands shape our products. We are committed to providing a nurturing environment with fair wages, professional training, and opportunities for creative growth. We believe that by investing in people, we are investing in the future of our craft. Our workshops are hubs of both tradition and innovation, where the wisdom of experience meets the curiosity of youth.

Global Reach, Local Soul
Pari Embroidery envisions Bengaluru as a beacon of hand-embroidery on the world stage. While our roots are firmly planted in India, our outlook is decidedly global. We have established collaborations with luxury houses in the USA, Europe, the Middle East, and Australia, continually expanding the reach of Indian artistry to new audiences15. Through partnerships and showcases at international fashion events, we aspire to make Indian embroidery synonymous with uncompromising quality and unique design worldwide.

Sustainable Luxury
Our commitment to sustainability is at the core of our vision. We aim to redefine luxury in a way that values responsible sourcing, ethical production, and mindful consumption. All our materials are carefully chosen to minimize impact on the environment, and our processes are designed to limit waste while maintaining the highest standards of excellence. By championing “slow fashion”, we create heirlooms that transcend trends and seasons.

Innovation in Embroidery
The evolution of embroidery drives us. With a team capable of handling high-volume, intricate productions—from initial sampling to final product—we leverage new technology, design thinking, and creative problem-solving to address the demands of contemporary design and high-end fashion1. Our vision is to set new standards of quality and efficiency without sacrificing the meticulous detail and hand-crafted touch which define our brand.

A Lasting Legacy
Ultimately, our vision is to ensure that Indian hand-embroidery not only survives but thrives, captivating future generations and inspiring pride in our cultural identity. At Pari Embroidery, we are not just creating garments—we are crafting a legacy, dedicated to enriching the world with India’s unparalleled tradition of textile artistry1.

Every Pari Embroidery piece is a testament to our vision: where heritage meets innovation, and artistry becomes a global language.